A recent article likening location data to a Ponzi scheme reinforced the fact that, like any good consumer, you have to ask the right questions to know what you are buying.
Location intelligence, sourced securely and used in the right way, is an extremely powerful tool to craft precise targeting, predictive modeling, and creative media that drive meaningful marketing moments, massive ROI, and brand growth. Unfortunately, the location intelligence sector has also become a jungle of data fraught with fraudulence and insecurity.
Through Consumer Behavior and Location Sciences™, SITO develops customized, data-driven solutions for brands spanning strategic insights and media. The platform reveals a deeper and more meaningful understanding of customer interests, actions and experiences providing increased clarity for clients when it comes to navigating business decisions. The company is home to the most complete, internally developed location-data technology stack in the market, offering a powerful resource for not only granular data, but also real-time insights and delivery of successful media campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO's real-time, location-based technology gives clients the unique advantage of understanding and shaping the future of retail and consumer behavior.
SITO is an outstanding business partner. In addition to providing us with excellent customer service, we appreciate their ability to deliver strong creative on a tight time frame. Plus, location data is a very important tactic for our theatrical marketing campaigns and we've seen excellent results in the numbers that count the most – sales!
Lisa GibsonVP of Brand Marketing, Funimation
The SITO team that services Oxford Communications' accounts is truly remarkable. The performance of our client campaigns consistently exceed goals and KPIs. Utilizing SITO's Real-time VWI allows our agency to evaluate if a consumer has taken some type of action after seeing an ad, measure unique walk-ins per store and channel retailer, and stay ahead in the mobile space by providing industry-leading attribution technology to our clients.
A.J. FalvoSenior Director, Digital Marketing, Oxford Communications
SITO Mobile has proven to be a trusted partner of Women’s Marketing. Their location-based advertising solutions help our clients better reach diverse female-centric audiences with real-time, relevant messaging. The campaigns we execute together deliver results that consistently outperform industry averages, leading to an impressive ROI. Furthermore, the team at SITO is knowledgeable, professional and efficient; they are determined to help their partners succeed.
Elissa BrownMedia Director, Digital Innovation Specialist, Women's Marketing Inc.
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"We," "our," "us," and "SINGLE TOUCH", "SINGLE TOUCH SYSTEMS, Inc.", "SITO" or "SITO Mobile" refer to "SITO Mobile, LTD., and its subsidiaries and affiliates, as well as any other person or entity providing any equipment, applications or content to you from us, or on our behalf.
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Information About You
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As explained below SITO's technology collects information about the location of mobile devices over time, and processes it to determine geographic-location segments that will be used to help make the digital advertisements consumers' see more relevant.
How do we collect information via our technology?
We do not collect information directly from individuals. We collect information from our partners, which are usually mobile advertising networks, mobile websites, supply side platforms and mobile apps. These partners deliver advertising onto your mobile device. In addition, we may collect some information directly from our advertisers or from third parties if required and provided by our advertisers.
What types of information do we collect via our technology?
Through our partners we may collect various types of information. For example, from the ad requests your device makes, we may obtain the latitude and longitude (i.e., lat/long) coordinates from one of our mobile app partners. In addition, we may obtain your device type, the identifiers associated with your mobile device, your mobile browser type, operating system, and IP address. We may collect this information over time and across websites, mobile apps, and devices. If requested by our partners, we may combine the information from the geographic-location segments with information obtained directly from customers or with information obtained from third parties on our customers' behalf. We may also supplement the information we collect via our technology with audience information from third parties, and we may use personally identifiable information ("PII") from third parties such as address and last name to match the data sets, but we do not use any PII directly for ad delivery and targeting purposes, and we do not merge the PII with our Geo-location segments or store this PII in our DMP or DSP.
What is Precise Location Data ("PLD")?
We use collected information to target and display advertisements that may be of interest to you. We may provide the collected information to our third party partners and agents to improve targeting, make and create offers, provide reporting to advertisers and clients, and to improve our systems and products.
Why do we use the information?
We store and use information to develop geographic-location segments to help make the digital ads more relevant, and for ad delivery, analytics, and reporting purposes. We may also use the information to enhance our advertising and analytics capabilities, and to offer analytics and data enhancement services to our customers for their marketing and advertising purposes.
How do we safeguard your privacy?
We do not collect any PII via our technology that allows us to identify an individual directly such as email address or telephone number. In addition, our technology uses de-identification techniques such as pseudonymous identifiers associated with your mobile device to help safeguard your privacy. If we combine information collected via our technology with information we receive from third parties, we do not use any PII, such as address or last name, directly for ad delivery and targeting purposes, although it may be obtained by us in connection with such uses. We store any PII we receive from third parties separately from our Geo-location segment information.
Website Privacy Practices
Our website is primarily designed to provide information to our clients, which are typically businesses. SITO collects information from our website, www.sitomobile.com, when you choose to provide it to us, including but not limited to: name, address, telephone number, or email address. For example, you may choose to send information about yourself in an email, or by completing a form on our website. We use this information only to contact you to respond to your inquiry.
We may also collect information from visitors to this website, including your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system. We use this information to analyze traffic on our site and to improve our services.
Controlling the Use of Your Information
If you wish to not have your location information collected, you can turn off this capability in the settings of your mobile device. If you wish to not receive tailored advertising based on our services, you can opt-out by adjusting your advertising ID settings on your mobile device. We encourage you to read the help section of your mobile operating system to learn how to turn off the collection of location information or to opt-out from tailored advertising. You can also opt-out of our tailored advertising services by clicking the AdChoices icon in or next to the ads in which it appears or using your mobile device to go to our AdChoices mobile opt-out page. Please note that this does not opt you out of being served all advertising. You can also turn off location settings on your device at any time to disable our collection and use of the location data obtained from your device. You will continue to receive generic ads and may receive tailored ads from other companies.
Disclosure of Information to Third Parties
We do not rent, sell, or share PII obtained via our technology or our website with non-affiliated third parties without user consent. We may, however, share PII obtained from other sources with trusted third-party partners. These third party partners are prohibited from using the information for purposes other than performing services as contracted for by and with SITO.
We may license information collected from our technology or derived therefrom, including geographic-segment information and information about the types of locations consumers visit over time, in order to provide our services. When providing our services to our customers, we do not provide any PII or precise Geo-location data to them.
We may disclose information about you to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including to fraud and situations involving potential threats to the physical safety of any person.
Finally, we may transfer information, including any PII, to a potential or actual successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If we are involved in a merger, acquisition, or sale of all or a portion of our assets, you will be notified via email and/or a prominent notice on our web site of any change in ownership or uses of the information we have collected about you, as well as any choices you may have regarding your PII.
Information Security and Data Retention
The security of your information is important to us. We have implemented security measures to help protect the information in our care, both during transmission and once it is received. No method of transmission over the Internet or method of storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it does not guarantee absolute security.
Information Relating to Children
This Website and our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to promptly remove that information from our records.
For questions or concerns relating to SITO's privacy practices, please email firstname.lastname@example.org . Alternatively, you may contact us at the address below:SITO Mobile Ltd.
Typically we do not have a direct relationship with you, we largely rely on digital advertisers, application owners, website owners and other business that use our services to reply to questions and concerns regarding the collection and use of information. Please contact them for any questions about their privacy practices.